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Classic PortfolioManage all time estimated taxes saved1.7% today3M6M1Y3Y5YALLTransfer moneyUS Stocks44% current44% target

There’s no secret to long-term wealth, but if there were it would be this:
automated index investing.

Even with the inevitable ups and downs of the market, our expert-built, globally-diversified Automated Investing Account makes it easy to start building long-term wealth by managing your risk, maximizing returns, and minimizing taxes.

Nerdwallet logo
Best Robo-advisor, Portfolio Options, 2024 1Best Robo-advisor, IRA, 2022 1
Investopedia logo
Best Robo-advisor, 2022 1Best Robo-advisor, 2020 1
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Best Investing App, 2024 1
1M+
Trusted clients
$80B+
In total assets
4.8
Apple App Store 2
4.9
Google Play Store 2
Risk score: 8.0
Example portfolio
*Example is of a classic portfolio with a medium tax level
US Stocks
45%
Foreign Stocks
18%
Emerging Markets
16%
Dividend Stocks
3%
Corporate Bonds
12%
TIPS
6%
Municipal Bonds
0%
Real Estate
0%
US Bonds
0%
Emerging Markets Bonds
0%

Smarter investing, brilliantly personalized.

We’ll build you a portfolio of low-cost index funds from up to 17 global asset classes, based around your risk score and tax level. Our software handles all the trading, rebalancing, and busywork to help you grow your wealth over the long term.

You make it custom. We’ll do the rest.

Choose from hundreds of funds in categories like clean energy, tech, and crypto and we’ll handle the trades and rebalance your portfolio for you. Or start with a portfolio designed around your values with our Socially Responsible portfolio. We make it easy and safe to customize by helping you see when your choices won’t be in line with your preferred risk level.
Tax Loss Harvesting benefits will vary. Wealthfront doesn’t provide tax advice.
Wealthfront
now
We saved you $78.11 on your taxes.
Wealthfront
now
We automatically invested your $500 deposit.

Our not-so-secret ingredient? Automation✨

Keep your eyes on the big picture, your other investments, or basically anything besides the busywork. We rebalance your portfolio, automatically diversify deposits, and can help save you taxes, all without you ever lifting a finger.

Let your taxes pay you for a change.

Tax-Loss Harvesting can find many small wins to boost your after-tax returns.

Our software monitors your investments to automatically trade similar assets that lose value, which can help you lower your tax bill while still keeping your portfolio on track. When you offset your capital gains by claiming many small losses, you can put the savings right back to work in the market. No tractors or shovels required.

Learn more

Our fee is small,
but we think it’s a really big deal.

0.25%
For just 0.25% a year, Automated Investing Account clients get all the benefits of always-on automation, expert-curated portfolios, and Tax-Loss Harvesting that typically covers our fee more than 6x over.See how much it costs

Investing that accounts for your needs.

Invest for retirement.

Traditional IRA, Roth IRA, SEP IRA, 401(k) Rollover

Invest for education.

529 Account for college savings

Invest for everything else.

Individual Accounts, Joint Accounts, Trust Accounts

Invest even faster with the Wealthfront Cash Account.

Enjoy a 4.00% APY on all your cash. Pay bills, save for big purchases, or get in the market in minutes. Our technology lets you automate your paycheck and organize cash effortlessly.


Background banner of glowing stock icons
Floating stock tokensFloating stock tokens

Meet our stock investing account

Want a little more control?
Invest in individual stocks.

Fractional shares. No commissions. $1 to get started.
Other investing apps might focus on what’s trending, but our Stock Investing Account lets you skip the endless hours of research, to help you make smarter investing decisions, faster. Browse 45+ pre-built collections and invest in companies you love without the advisory or management fees.

You can count on us

Award winning software

0% of your trade data sold

$500,000 protected by SIPC

includes $250,000 cash limit

We’re here if you need us

You can do everything you need right in our app. But sometimes, it’s just easier to talk to a person. That’s why we have a gaggle of certified CPAs, CFAs, and CFPs standing by to answer your questions.

Invest a little time in the details.

Still deciding if we’re right for you?
These frequently asked questions may help.

This sounds complicated. I bet this is complicated, right?

What we do is complicated. What you do is really really not. Just answer a few questions, and we’ll build an investment portfolio with your name on it. Then, as soon as your money arrives, we invest it just like we said we would. Bada bing, etc.

What if I don’t like your picks? Can I choose my own investments?

Yup. You can customize your Wealthfront portfolio six ways to Sunday, both when you’re first opening a new account or at any point afterwards.

What if I want to pull my money out?

Well, it’s your money, so you can withdraw it at any time.

I bet this is really expensive.

That’s not a question, but actually no. The weighted average annual expense ratio of the investments of a taxable Wealthfront portfolio is between 0.05–0.29%. Wealthfront also charges a 0.25% annual advisory fee, but for more than 97% of our clients with a recommended portfolio, that’s covered by Tax-Loss Harvesting.3

Tax-loss what now?

Tax-Loss Harvesting. It’s a way to take advantage of changes in the market to help reduce your tax bill and give you more money to invest. For most clients, it generates savings worth at least 6 times our advisory fee, which means your tax savings more than pay for our fee.Learn more

I love everything about this. How do I give you my money?

We make it easy! Electronic bank deposit, wire transfer or account transfer from your brokerage to Wealthfront.Learn more

But I’ve already got investments somewhere else.

Again, that’s not a question. But you don’t always need to sell your investments to move them. We make the transfer process free, simple, and tax-efficient.Learn more

How is this different from S&P 500 Direct?

Great question! The Automated Investing Account is a diversified portfolio with up to 17 global asset classes and includes automatic Tax-Loss Harvesting and account rebalancing. With S&P 500 Direct, you’ll own individual stocks of the S&P 500® index, instead of low-cost ETFs. S&P 500 Direct is designed to take advantage of stock-level Tax Loss Harvesting to help lower your tax bill.
  1. Nerdwallet and Investopedia (the “Endorsers”) receive for referring potential clients to Wealthfront Advisers, LLC (“Wealthfront Advisers”) via advertisements placed on their respective websites which creates a conflict of interest. While they receive compensation for referring potential clients, any statements and rankings provided above represent independent endorsements by the Endorsers, which are not directly tied to such compensation. The Endorsers and Wealthfront Advisers are not associated with one another and have no formal relationship outside of this arrangement. Nerdwallet’s opinions are their own and their ratings are determined by their editorial team. The scoring formula for online brokers and robo-advisors takes into account over 15 factors, including account fees and minimums, investment choices, customer support and mobile app capabilities. Nerdwallet ranking as of January 2022. Wealthfront provides cash compensation in connection with obtaining this ranking. NerdWallet is not a client of Wealthfront Advisers. Investopedia designed a system that rates robo-advisors based on nine key categories and 49 variables. Each category covers the critical elements users need to thoroughly evaluate a robo-advisor. Learn more about their methodology and review process. Investopedia ranking as of January 2022. Wealthfront provided cash compensation in connection with obtaining this ranking. Investopedia is not a client of Wealthfront Advisers.
  2. Apple App Store and Google Play Store ratings are based on user ratings that are subject to change and submitted according to the applicable terms of use maintained by the Apple App Store and the Google Play Store. The Apple App Store and the Google Play Store do not utilize questionnaires or surveys and are not designed or prepared to produce any predetermined result. Users may submit ratings and verbatim feedback based on their experience with the Wealthfront application, which rating and or verbatim feedback may or may not reflect that user’s experience with the investment advisory product or service provided by Wealthfront Advisers. Reported ratings are as of July 7, 2024, and based on all user ratings submitted from February 2014 (Apple) and December 2015 (Google) through July 2024. Ratings independently compiled by Apple, Inc., and Google, Inc., who receive compensation for hosting our app but not for collecting or compiling reported ratings.

  3. When we say “covered,” we mean the total estimated tax benefits created by Tax-Loss Harvesting was at least as much as the total fee paid by the client over the life of the account (account for fee waivers). Benefits are calculated using estimated tax rates in the clients’ state of residence, stated income, and marital status. This calculation was made using clients enrolled in Wealthfront’s Automated Investing Portfolios using the ETF-level Tax-Loss Harvesting strategy from 2012 through 2023. Clients with an average balance below $5,000 or less than a year of data were excluded.

By using this website, you understand the information being presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy. Wealthfront Advisers relies on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information. Nothing in this communication should be construed as an offer, recommendation, or solicitation to buy or sell any security. Additionally, Wealthfront Advisers or its affiliates do not provide tax advice and investors are encouraged to consult with their personal tax advisors.

We’ve partnered with Green Dot Bank, Member FDIC, to bring you checking features.

Checking features for the Cash Account are subject to identity verification by Green Dot Bank. Debit Card is optional and must be requested. Wealthfront Cash Account Visa® Debit Card is issued by Green Dot Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association. Green Dot Bank operates under the following registered trade names: GO2bank, GoBank, Green Dot Bank and Bonneville Bank. All of these registered trade names are used by, and refer to, a single FDIC-insured bank, Green Dot Bank. Deposits under any of these trade names are deposits with Green Dot Bank and are aggregated for deposit insurance coverage. Wealthfront products and services are not provided by Green Dot Bank. Green Dot is a registered trademark of Green Dot Corporation. ©2025 Green Dot Corporation. All rights reserved.

Cash Account is offered by Wealthfront Brokerage LLC (“Wealthfront Brokerage”), a member of FINRA / SIPC. Neither Wealthfront Brokerage nor any of its affiliates are a bank, and Cash Account is not a checking or savings account. We convey funds to institutions accepting and maintaining deposits. Investment management and advisory services are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC registered investment adviser, and financial planning tools are provided by Wealthfront Software LLC (“Wealthfront”).

The Wealthfront 529 College Savings Plan is administered by the Board of Trustees of the College Savings Plans of Nevada, chaired by the Nevada State Treasurer. Ascensus Broker Dealer Services, Inc. serves as the Program Manager. Wealthfront Advisers LLC, an SEC-registered investment adviser, serves as the investment adviser to the Plan. Wealthfront Brokerage LLC serves as the distributor and the underwriter of the Plan. Before you invest, consider whether your or the beneficiary’s home state offers any state tax or other state benefits such as financial aid, scholarship funds, and protection from creditors that are only available for investments in that state’s qualified tuition program.

The effectiveness of the Tax-Loss Harvesting strategy to reduce the tax liability of the client will depend on the client’s entire tax and investment profile, including purchases and dispositions in a client’s (or client’s spouse’s) accounts outside of Wealthfront Advisers and type of investments (e.g., taxable or nontaxable) or holding period (e.g., short- term or long-term). Tax loss harvesting may generate a higher number of trades due to attempts to capture losses. There is a chance that trading attributed to tax loss harvesting may create capital gains and wash sales and could be subject to higher transaction costs and market impacts. In addition, tax loss harvesting strategies may produce losses, which may not be offset by sufficient gains in the account and may be limited to a $3,000 deduction against income. The utilization of losses harvested through the strategy will depend upon the recognition of capital gains in the same or a future tax period, and in addition may be subject to limitations under applicable tax laws, e.g., if there are insufficient realized gains in the tax period, the use of harvested losses may be limited to a $3,000 deduction against income and distributions. Losses harvested through the strategy that are not utilized in the tax period when recognized (e.g., because of insufficient capital gains and/or significant capital loss carryforwards), generally may be carried forward to offset future capital gains, if any.

All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance. Please see our Full Disclosure for important details.

Wealthfront Advisers, Wealthfront Brokerage and Wealthfront Software are wholly owned subsidiaries of Wealthfront Corporation.

© 2025 Wealthfront Corporation. All rights reserved.