Some things you pay for.
The best things pay for themselves.
Our advisory fee for The Wealthfront Portfolio is simple — just 0.25% annually. Not only do you get the luxury of effortless investing, but thanks to our tax-saving software, it can pay for itself, and then some.
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Want to buy ETFs and stocks instead? Learn more about our Brokerage Account
How inexpensive is automated investing really?
$15,000
Annual advisory fee
Your monthly cost
0.25%
$3.18
$3.18? You'd pay more to cut a spare key for your new boo 💕
Hire robots, save money.
It's that simple.
Wealthfrontnow
We saved you $78.11 on your taxes with Tax-Loss Harvesting.
Our robots — that is, our software — never stop looking for ways to help you maximize returns and lower your taxes. Our Tax-Loss Harvesting strategy can typically cover our annual fee more than 4.2x over, for Wealthfront Portfolio clients using the Classic portfolio.
And not just money.
Save your tired eyeballs, too.
Save your tired eyeballs, too.
Wealthfrontnow
We automatically invested your $500 deposit and re-balanced your portfolio.
Time is money. And by letting software make the trades — and rebalancing and reinvesting your portfolio — we’ll unglue you from the time-suck that’s your screen. That frees you to see what you want to see, like how much value we can add to your bottom line. While you do nothing.
Built by our experts.
Managed by our software.
Managed by our software.
Automatic trades
Our software makes the trading decisions for you to help you earn as much as possible, all the time.
Expert-built portfolios
Our recommended portfolios are built by financial experts and personalized to your risk profile.
Fully customizable
Adjust your allocations and edit your portfolio with hundreds of funds to choose from.
Tax-Loss Harvesting
We find opportunities to turn market dips into tax savings, to help boost your after-tax returns.
Automatic rebalancing
We’ll balance your funds as the market moves to keep you in line with your investment targets.
Delightfully easy
Track your progress, see your net worth and link all your accounts in our easy-to-use app.
Save on taxes and watch the fee disappear.*
Tax-Loss Harvesting’s estimated tax benefits cover client fees by this much, on average
Classic portfolio clients whose fees were covered by the estimated tax benefit
Meet our brokerage account
Want a little more control?
Invest in individual ETFs and stocks.
No fees. $1 to get started.
Other investing apps might focus on what’s trending, but our Brokerage Account is designed for simplicity. Earn a high APY with your Cash Account until you’re ready to invest, then buy stocks and ETFs without the advisory or management fees.